The 5 R’s of sustainability

People, Planet, Profit, you know the drill on sustainability. Along with the 3 R’s : Reduce, Reuse and Recycly they form the most important acronyms to get started in the field of sustainability. But it’s a tough world out there, and it’s really difficult to run a sustainable enterprise in a “warehouse on wheels portion packaged economy”. To truly become an entrepreneur who has no environmental footprint you have to do the extra mile.

I got inspired by Justin Vrany, founder of the zero waste restaurant “Sandwich Me In” in Chicago who loosely adds two extra R’s but becomes a thought leader right there for me:

Practice the five R’s to become a zero waste entrepreneur:
Reject *
Refuse *

*this is where the you have to say NO, rethink, be creative and become a winner.

Cool stuff!!


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