On Stakeholder Engagement: do it or they will do it to you

MOOC’ing my way to a new job in “Sustainability”, and learning lots of interesting stuff. This week had “Stakeholder Engagement” on the menu. We learned about standards for doing this (AA1000ses), reasons to do it and ways on reporting on the interactions with stakeholders and the showing the results. All rather dry and theoretical but interesting anyways.

I woke up this morning, finding my Twitter timeline filled with references to a Greenpeace report on the sustainability of IT companies. And that put all the newly learned stuff in perspective. This is exactly what stakeholder engagement is about: open, honest reporting on where you stand, what you communicate, what the results are and how you compare to your peers. But Greenpeace reverses the roles, and does a great job at doing so. I work for HP, so you can imagine that I have a story for my boss tomorrow: we need to get our act together, because if we don’t the customer will know where its IT can be serviced in a sustainable way, and believe me, customers are going to make this an important selection criterium.




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